Shin Azumi

Shin Azumi was born in Kobe, Japan, in 1965. After finishing his MA in Industrial Design at the Royal College of Art in 1994, he started working as a design unit ‘AZUMI’. In 2005, he established his own office – ‘a studio’ – in London. The clients list of ‘a studio’ includes Authentics, Magis, lapalma, Desalto, Muji, Guzzini, and many other international brands.



Shin Azumi’s work has received numerous design awards in Europe and in Japan, including the Jerwood Applied Arts Prize in 2004, the Blueprint 100% Design Award in 2003 and ‘Product of the Year, 2000’ FX International Design Award (for the LEM stool).



His works have been widely published and  shown in exhibitions in many museums, such as the Victoria and Albert Museum, UK; the Design Museum, UK; the British Council, UK; and the Vitra Design Museum, Germany. His works were also acquired as permanent collections by the Victoria and Albert Museum UK; the Stedelijk Museum, Netherlands; the Crafts Council, UK; Die Neue Sammlung, Germany; and the Museum für Angewandte Kunst Frankfurt, Germany, etc.

Dignity and elegance – these are the keywords I am aware of these days. In our world, there are so many basic, simply designed objects. However, they often lack the ability to support the dignity and the elegance of human life.




Relaxed lines and harmonious proportions developed from the shape of a drop are the focal point here. The white porcelain and mouth-blown glasses from Shin and Tomoko Azumi are perfect for breakfast , brunch and supper. They combine well with your existing crockery. Microwave and dishwasher safe.