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“ Dignity and elegance, these are the keywords I am aware of these days. In our world, there are so many basic, simply designed objects, however they often lack the ability to support the dignity and the elegance of human life. We have to be aware of factors beyond the materiality, and the psychological satisfaction. „
Shin Azumi was born in Kobe, Japan in 1965. After finishing his MA in Industrial Design at the Royal College of Art in 1994, he started working as a design unit ‘AZUMI’. In 2005, he established his own office ‘a studio’ in London. The clients list of ‘a studio’ includes Authentics, Magis, lapalma, Desalto, Muji, Guzzini and many other international brands.
Shin Azumi’s work has received numerous design awards in Europe and in Japan, amongst which the Jerwood Applied Arts Prize in 2004, the Blueprint 100% Design Award in 2003 and “Product of the Year, 2000” FX International Design Award (for the LEM stool). His works have been widely published and his works were shown in exhibitions in many museums such as Victoria & Albert Museum (UK), Design Museum (UK), British Council (UK), Vitra Design Museum (Germany). His works were also acquired as permanent collection by Victoria & Albert Museum (UK), Stedelijk Museum (Holland), Crafts Council (UK), Die Neue Sammlung (Germany) Museum für Angewandte Kunst Frankfurt (Germany), etc.